Monday, December 13, 2004
Blog Business Summit
The WSA is pleased to be partnering with Parnassus Ventures in bringing The Blog Business Summit to the Bell Harbor Conference Center January 24-25.
Why should businesses care about blogging, and how can they take advantage of this new way to collaborate and to disseminate their message? While far more complete answers will be revealed at the Summit, businesses should consider the following:
- Blogs are significantly easier and cheaper to create, update, and maintain than traditional sites.
- Blogs are consistently positioned much higher than traditional sites in Google and other search engine results.
- Blogs broadcast RSS feeds, which are read by rapidly growing numbers (in the millions) of users who have moved from the Web browser to newsreaders as their main info portals.
- Blogs can provide powerful and easy to use content management and workgroup collaboration capabilities for just pennies.
Attendees will learn: What blogging tools offer what relevant features * how, what and when to post to blogs * how to maximize the PR benefits from (and minimize damage from) blogs and bloggers * how blogs can make and save money * how to get your blog widely read and linked to * how to use blogs as for internal communication and collaboration * what pitfalls to avoid
Speakers include: Robert Scoble * Molly Holzschlag * DL Byron * Glenn Fleishmann * Brian Alvey * Steve Broback, and many more.